Doing Business in Switzerland

Switzerland’s business culture is shaped by its multilingual and diverse workforce, but if you’re doing business in Switzerland, there are some key aspects you need to know.

The country is home to numerous internationally recognised corporations and is a major financial hub in Europe. The corporate environment is highly competitive, but gaining the trust of your detail-oriented associates is important for success in the Swiss business world. Building relationships with Swiss professionals requires patience and meticulous attention to detail.

The Swiss are known for their strong sense of national identity and often take a reserved approach, particularly outside major financial centres such as Zurich and Geneva. To succeed in business here, you must be direct yet diplomatic and navigate professional hierarchies with care.

Fast facts

Business hours

Most businesses operate from 8am to 12pm and from 1pm to 5 or 6pm, Monday to Friday. Banking and government offices typically close by 4.30pm. Retail shops may close by 6.30pm on weekdays and 5pm on Saturdays, with many closed on Sundays.

Business language

Switzerland has four official languages: German, French, Italian, and Romansh. The language of business depends on the region. German is dominant in Zurich and Basel, while French is used in Geneva and Lausanne. In Lugano and Ticino, Italian prevails. English is widely spoken in international business settings, particularly in financial and tech industries.

Dress

Business attire is formal and conservative. Men typically wear dark suits, while women opt for elegant, understated professional clothing. Flashy jewellery and bright colours are best avoided.

Gifts

Gift-giving is rare in Swiss business culture. If invited to a colleague’s home, a box of high-quality chocolates or a bouquet of flowers is a polite gesture.

Gender equality

Women have access to the same career opportunities as men, although senior leadership roles remain predominantly male. However, diversity and inclusion initiatives are becoming more common, particularly in multinational companies.

Greetings

A firm handshake with direct eye contact is standard when greeting business associates. Always use formal titles and last names unless invited to use first names.

Business culture in Switzerland

Business culture in Switzerland is structured and formal, but there's some variation across industries and cantons. Expect a professional environment where precision, efficiency, and thorough preparation are highly valued.

Communication

Swiss business communication is typically direct and to the point. In German-speaking areas, discussions are pragmatic and focused. There may be slightly more room for personal interaction in French- and Italian-speaking regions. In all cases, emails and written communication should be polite and well structured.

Punctuality

Punctuality in Switzerland is non-negotiable. Arriving even a few minutes late can be seen as disrespectful, especially in industries such as banking and law. Always confirm appointments in advance and aim to arrive early. Being fully prepared with all necessary documents and presentation materials is expected.

Business structures

Swiss businesses generally maintain a hierarchical structure, with respect given based on rank, expertise, and achievements. On the other hand, decision-making is often consensus-driven, requiring input from multiple stakeholders. International firms and startups are likely to adopt flatter hierarchies.

Networking

Professional relationships in Switzerland take time to develop. Trust is built through consistent and reliable interactions. Swiss professionals value expertise and credibility over self-promotion. Networking events, industry associations, and LinkedIn are useful for making connections, but follow-ups should be structured and professional.

Dos and don’ts of business in Switzerland

• Do maintain a professional and reserved demeanour – Swiss professionals appreciate discretion and modesty
• Do arrive punctually and come well prepared for meetings with detailed materials
• Do respect formal titles and use last names until invited to switch to first names
• Don’t be late – Swiss business culture values precision, and tardiness is seen as a lack of professionalism
• Don’t attempt to use humour in business discussions – Swiss professionals keep work and personal life separate
• Do maintain steady eye contact and a confident, composed posture during meetings