Puerto Rican business culture is a unique blend of Latin American characteristics and North American drive. Expats doing business in Puerto Rico should be aware of cross-cultural sensitivity, and maintain an awareness of etiquette and customs.
Fast facts
Business hours
9am to 5pm Monday to Friday.
Business language
Both Spanish and English are used.
Dress
Varies depending on the industry. Businesspeople tend to dress in dark suits, while workwear in other sectors is often much more casual.
Gifts
Gifts aren't expected, but will be welcomed if given. It is best to avoid anything too expensive. If invited to a Puerto Rican home, gifts like a bottle of wine, flowers or chocolates are safe choices. They are usually opened when received.
Gender equality
Although Puerto Ricans value equality, machismo is still prevalent on the island and women are underrepresented in leadership positions.
Business culture in Puerto Rico
Hierarchy
Puerto Ricans value the concept of family highly, and this extends into business. Puerto Ricans, therefore, prefer to do business with those they know and trust. This can also include extended family and friends.
In addition, there is a tendency for Puerto Ricans to treat their business colleagues as family, which requires getting to know colleagues well. This can result in long lunches and dinners that go beyond normal working hours. These informal meetings allow expats to build up credibility and establish trust.
Communication
When meeting people in a workplace environment for the first time, it is best to address them by their professional title or by Señor (Mr), Señora (Mrs) or Señorita (Miss) followed by their surname. Shaking hands is common for both men and women.
Puerto Ricans tend to be direct and won't skirt around an issue. They are demonstrative people, often smiling, standing close and touching.
Time
Deadlines can be fluid in Puerto Rico, and expats should be prepared for this. Even if deadlines are set well in advance, expats should be aware that these are regarded as flexible. Patience will play an essential part in successful cross-culture management.
Dos and don'ts of business in Puerto Rico
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Do be formal at first and don’t use first names unless invited to do so
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Don't expect business meetings to start on time
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Don’t talk about Puerto Rico’s status as a US territory as this is a sensitive and controversial topic
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Do broach small talk conversations with topics like sports and travel
Further reading
►For expats moving with children, make sure to read Education and Schools in Puerto Rico
Are you an expat living in Puerto Rico?
Expat Arrivals is looking for locals to contribute to this guide, and answer forum questions from others planning their move to Puerto Rico. Please contact us if you'd like to contribute.
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