Doing Business in Jordan

Expats looking to do business in Jordan will likely find opportunities in the country’s growing economy, but that doesn’t necessarily mean the process is always smooth.

Despite any bureaucratic shortcomings, the warm nature of the Jordanian people certainly helps negate these, and business processes have improved significantly in recent years.

Fast facts

Business hours

The workweek in Jordan runs from Sunday to Thursday. Business hours are usually 8.30am to 1pm and 3.30 to 6.30pm, but as Jordanians aren’t sticklers for time, this can vary.

Language

While Arabic is the country's official language, most international business dealings are done in English. However, expats would do well to learn a few key Arabic phrases, and for the convenience of Jordanian associates, business cards should be printed in both Arabic and English.

Dress

Jordanian businesspeople dress well, and expats should follow their example. Men should dress the same as they would for business dealings in the West; smart business suits are fine, and casual wear should not be worn in an office environment. Women should ensure all sleeves are elbow length or longer and should wear high necklines and skirts that fall below the knee.

Gifts

Gifts are not expected at initial meetings, but a small gift may be given if invited to a Jordanian’s home. Do not give alcohol. Sweets or flowers are appropriate as long as they’re not too lavish.

Gender equality

Women are underrepresented in the workplace in Jordan, but expat women report that this doesn't seem to impact much on doing business as a woman in the country.

Greetings

Handshakes are the standard greeting in Jordan, and eye contact is important. That said, men should wait for women to initiate a handshake. The most senior person, usually the eldest, should be greeted first.

Business culture in Jordan

As in any new place, it may take expats some time to get used to the Jordanian way of doing business. As the state religion, Islamic ideals affect the workplace, as do Jordanians' strong cultural values.

Time

In Jordan, time is more loosely defined than what expats may be used to. Jordanians prefer to deal with things organically and value spending time with people and building relationships over chasing deadlines. As a result, meetings or social gatherings may often begin later than the appointed time.

It’s best not to follow suit by arriving late, though, as this may be considered rude or unusual behaviour from a Westerner. Instead, aim to be on time but not to be early for meetings. When setting up a meeting, expats should know and respect the five daily prayer times.

Socialising

Jordanians are famous for their hospitable spirit and friendly nature, which extends to business dealings. The first five to 10 minutes of the first business meeting are often devoted to getting to know one another, and values such as respect, friendship, and trust are paramount in business dealings and personal matters alike.

Often, locals will take a great interest in the personal lives of foreigners and may pepper them with questions that may seem nosy or prying. You shouldn’t take offence at this; it is simply the Jordanian way of showing interest in getting to know you. Any social invitations should be accepted and reciprocated at a later date. If at all possible, do not decline such invitations, as this could damage the business relationship.

Emotions

Jordanians don’t often show strong emotions, except sometimes anger, and even this is rare. Affection is not openly expressed, and public displays of it, even between a married couple, are inappropriate. If faced with a situation where they must confront someone about something, Jordanians will always do it privately, and expats should afford locals this same courtesy. Having a public confrontation would cause the offending party to ‘lose face’, which is unacceptable.

Dos and don’ts of business in Jordan

• Do be patient if a Jordanian associate arrives at a meeting late
• Don’t jump right into business at the start of the meeting
• Don’t expect to drink alcohol as part of socialising – most Jordanians are Muslim and don’t drink
• Do avoid talking about Israel or politics, even if locals seem keen to chat about these topics
• Don’t ask Jordanian men about female family members – some will find this suspicious