Doing Business in Zimbabwe

Zimbabwe offers a unique business landscape shaped by its rich cultural heritage, resilient people, and dynamic economic opportunities. While there are challenges to doing business in the country, those who invest time and effort in understanding the local culture and business practices often find it a rewarding experience.

Fast facts

Business hours

Monday to Friday, from 8am to 5pm.

Business language

English is the official business language, and it is widely spoken in professional settings. Knowledge of local languages such as Shona or Ndebele can foster stronger relationships, but is not a necessity.

Business dress

Conservative and formal in most sectors. Suits and ties are standard for men, while women tend to wear modest dresses or suits. Casual dress may be acceptable in informal work environments or specific industries.

Gifts

Gifts are not commonly exchanged in a business context. That said, small tokens of appreciation, such as branded company merchandise or items representing your home country, are usually well received.

Greetings

Handshakes are the standard form of greeting in professional settings. For senior figures or elders, a slight nod or verbal acknowledgement alongside the handshake demonstrates respect.

Gender equality

While there are efforts to promote gender equality, women remain underrepresented in leadership roles. However, women in business are steadily gaining recognition and influence, especially in urban areas.

Business culture in Zimbabwe

The business culture in Zimbabwe is a blend of traditional values and modern practices, creating an environment that demands adaptability and respect for local norms. Building trust and maintaining strong personal relationships are key to successful business ventures.

Relationships

Business practices in Zimbabwe reflect the nation's diverse cultural fabric. Zimbabweans value respect and politeness, and greetings are an important aspect of establishing rapport. When meeting someone for the first time, it is customary to exchange pleasantries before discussing business.

Personal connections matter significantly, and developing trust through consistent communication and face-to-face interactions is crucial. Zimbabweans are known for their warmth and hospitality, and showing genuine interest in your counterpart’s well-being can go a long way in building relationships.

Hierarchy

Hierarchy and seniority are respected, with deference often shown to older individuals or those in higher positions. Decision-making can be slow, as it usually involves consultations with multiple stakeholders, reflecting a collective approach to leadership.

Employees generally value teamwork and collaboration, but hierarchy still plays a key role. Senior management typically makes decisions, but some organisations may encourage staff input.

Time

Punctuality is appreciated, but not always strictly observed. Being flexible and patient is important when navigating delays, especially when dealing with government institutions.

Dos and don'ts of business in Zimbabwe

• Do prioritise relationship-building and take time to establish trust before diving into business matters.
• Do show respect for Zimbabwean traditions and hierarchy by addressing people formally and acknowledging seniority.
• Don’t rush discussions or push aggressively for quick decisions. Patience and persistence are valued.
• Don’t disregard the importance of face-to-face meetings, as personal connections are essential.
• Do prepare for potential logistical challenges, such as power outages or slow internet connectivity, and have contingency plans in place.